Report: How Ford India Aims To Reduce Cost Of Ownership

Ford Technical Center Manesar (8)

Ford India wasn’t the same ten years back. Yes, not only were their products completely different, the same was true for ownership and after-sales experience. It was not really the best. We too had a Ford in the family back then, and it was none other than the Ikon 1.6, the original josh machine. However, maintaining it was a pain, so much so that my father never wanted to look at a Ford again.

You must have seen these new ads running on TV these days

Fast forward to 2017 and Ford is really making the right moves. Awesome products and much lower cost of ownership – by this I don’t only mean the scheduled service costs but also cost of spares that have gone down drastically due to the introduction of ‘child part’ system. I had an opportunity to be at Ford’s Manesar based technical center yesterday and the session was really an eye opener of sorts.

The event took place at Ford’s Manesar Technical Center

Let me start with the cost of scheduled services first. I have a lot of cars from various manufacturers in the family. These include a Chevrolet Beat, a Honda Amaze, Hyundai i20 and Grand i10, the Mahindra XUV500 and a Maruti DZire. And trust me, the cost of servicing these cars every few months is no joke. Add to it the fact that most service advisors will end up adding unwanted stuff in the job card that makes sure the workshop makes a huge profit isn’t the best feeling around as an owner. Ford India not only promises to remove all these unwanted incidents, but the cost of service itself is very competitive. Lets have a look!

Service cost for Ford Figo Petrol / Ford Aspire Petrol

service cost for ford figo and ford aspire
Quick look at service cost for the Figo and Aspire

The service cost for both the Figo and Aspire remain same as they are more or less the same cars. The first service at 10,000km will cost Rs 1,463 only. This rises to Rs 4,219 for the second (20,000km) service. For 1,00,000km or ten services, you will end up paying Rs 36,937 which translates into running cost of just 37 paise per km.

Service cost for Ford Figo Diesel / Ford Aspire Diesel

The first service (10,000km) for both the Figo Diesel and Aspire Diesel will cost Rs 1,691 only. This rises to Rs 4,751 for the second (20,000km) service. For 1,00,000km or ten services, you will end up paying Rs 44,697 which translates into running cost of just 45 paise per km – excellent for diesel powered small cars.

Service cost for Ford Ecosport Petrol

service cost for ford ecosport
Service cost for the Ford EcoSport (petrol and diesel)

The EcoSport Petrol has an almost identical cost of service as the Figo and Aspire. The first service will cost you Rs 1,480. For 1 lac km, you will end up paying Rs 42,466 which translates into a running cost of 42 paise per km.

Service cost for Ford Ecosport Diesel

The Diesel EcoSport is just about 10% more expensive to maintain as compared to a petrol one. For ten services, cost comes to Rs 46,416 only.

Continue to PAGE 2 for reading service cost of the big Endeavour and more!


  1. I own a ford classic for past 5 years and whenever i tell my friends that service cost of my car is just 4500 rs they say i am joking.But trust me service cost of ford has reduced drastically.

  2. I have Ikon 1.6 Zxi ,I am happy with its low maintenance as the spare parts cost is very less.And its performance after 14 year is like Josh Machine.I love Ford.My Next New Car is Aspire.