Tata Motors has revolutionized the small commercial vehicle segment with the Ace range of models that cater to the needs of small businessmen and other such applications in smaller towns and rural areas [example – this cute little Polaris Multix that we drove]. Taking the Ace nearer to its customers, Tata Motors is organizing a series of ‘Small Commercial Vehicle Application Expo’ around India.
These expos have been conducted in cities like Mumbai, Jaipur, Udaipur, Bhubaneshwar, Bikaner etc and will eventually end up taking place in a total of 44 cities. The vehicles showcased include 11 fully built small commercial vehicle solutions. These last mile solutions range from steel containers and refrigerated containers to insulated containers and even box tippers. Fully built commercial vehicle solutions (FBV’s) are those that are available off the shelf, cutting down on a customers’ wait time.
Showcasing the versatility of the ACE brand, through this expo Tata Motors is targeting new and existing small commercial vehicle customers, giving them an opportunity to explore newer businesses and providing them employability options with ready for business vehicles. Tata Motors plans to reach out to customers across over 30 locations pan India, giving them an understanding of the advantages of a fully built vehicle, for commercial applications.
Commenting on the occasion, Mr. R.T. Wasan – Vice President, Sales and Marketing, Tata Motors said, “At Tata Motors we understand our customers’ requirements and the launch of the SCV Application Expo, is yet another innovative example of addressing the emerging needs for a safer, more comfortable and a reliable commercial vehicle experience. As leaders in the fully-built commercial vehicle space, with the SCV Application Expo, we also hope to cut down on our customers’ wait time, by bringing our ready-to-use small commercial vehicles even more closer to them. Fully Built Vehicles provide for customized off the shelf solutions, with easy-to-operate equipment, also providing us at Tata Motors, with greater opportunities to engage with customers for a larger understanding of the benefits of a Tata Motors commercial vehicle. With application based offerings and added benefits of being backed by Tata Motors extensive service network, we are geared to provide our customers with a unique differentiator, for sustainable business models.”
Here’s a quick look at one of the Ace commercials.